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Life Planning Information Website - Education Bureau

Marketing and Public Relations

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Hong Kong is a city dominated by commercial services. It attracts many multinational companies to come to have businesses. Therefore, there is a high demand for marketing and public relations services. The job scope includes advertising, brand/image consultants, organizing events, public relations/corporate communications, as well as marketing planning and sales support. A successful marketing strategy focuses on different skills and creativity to help the company improve its brand image and also increase sales.

Industry Sharing

Mr. Shannon Au Yeung (Marketing)

(Collated transcript)

Sugar Chan (Senior Corporate Account Manager)

Sugar Chan shared her job duties and reasons of choosing her job as a Senior Business Account Director in the industry of Marketing and Public Relations. She also encouraged young people who are ready to enter the industry to be involved in different projects related to various digital fields. 

(Collated transcript)

Dr. Royce Yuen Man-chun (Marketing and Public Relations - Business and Management Consultant)

Royce Yuen is a business and management consultant. He shared with us the reasons why he entered advertising industry and challenges he faced at work, as well as whether it was difficult to strike a balance between work and life. 

(Collated transcript)

Student Sharing

Student - Sharon (Marketing and Management)

(Collated transcript)

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