- To provide different services that could align with the developmental needs of students
- To provide to all students, irrespective of their abilities, orientations and levels of study
- To be means of empowerment for students to make informed and responsible choices on their learning, career goals and other aspects of life
- To encourage students to make study/career decisions in accordance with their interests, abilities and orientations
- To promote career development of students that help them for actualising individuals’ potential
- To assist students in managing and adapting to the transition from school to work, and prepare them for life-long learning